Put Up Your Dukes Foundation

Billion Pound Blitz

Our goal is to challenge Americans to lose 1 Billion Pounds annually to fight the diseases of excess weight.

Billion Pound Blitz, tell me more!
Excess weight is the #1 contributor to ailments in this country such as various forms of Cancer, Diabetes, Hypertension, High Cholesterol and Heart Disease just to name a few. 70 Million Americans are clinically obese. As many as 20 million Americans are morbidly obese. Childhood obesity has quadrupled over the last 25 years. Poor lifestyle choices as it pertains to diet and exercise has this nation headed towards a fiscal disaster. We are eating our way into the largest deficit in US history. Last year 147 Billion Dollars was spent on weight or obesity related illnesses. This is a course we cannot sustain and as concerned citizens we must do something about this disturbing trend. To that end, Billion Pound Blitz was conceived. Our goal of this grassroots initiative is to help reduce the deficit that will be on the heads of our children by reducing our collective weight by 1 Billion Pounds Annually. As we get healthy, our economy will get healthier which will have the residual effect of bringing down the cost of health care and Medicare.

How does it work?

The Billion Pound Blitz is a grassroots Affinity Group based concept to challenge and empower individuals to get healthy. This program was created to fight: Diabetes, High Blood Pressure, Cancer, Heart Disease, High Cholesterol and other ailments through the concept getting healthier by individual weight reduction. The goal of the foundation is to shine the light on obesity and healthy living with the assistance of celebrities which include Professional Athletes, Entertainers, Musicians and Movie Stars. The Billion Pound Blitz will work with Schools, Churches, Associations, Clubs, Booster Groups and other constituency based groups whose goal is to improve the quality of life for its membership.

In the spirit of good-natured competition, the Billion Pound Blitz will pit entities against each other. Success will be based on which group not only can lose the most weight, but also sustain the weight loss. While getting healthy is the main goal, we also recognize the importance of incentivizing participants. We will assemble a host of once in a lifetime opportunities and rewards, which include:

• Celebrity Appearances
• Exclusive Trips
• Movie Sets
• Recording Sessions
• College & Professional Games
• Cash
• Exotic Vacations
• Gourmet Meals at 4 & 5 Star Restaurants
• Equipment Giveaways

This program will take a holistic approach to weight loss supporting traditional diet, exercise and where needed, bariatric solutions to achieve weight loss goals.

How can my group get involved?
• The leadership of your affinity group must sign up?
• The leadership of the affinity group you wish to challenge must also be on board.